Why Your Writing Sounds Stiff (And How to Fix It)

Ever read something so dry it felt like a chore to finish?

You start reading.

Your eyes glaze over.

You reach the second paragraph—and suddenly, checking your inbox feels more appealing than finishing the article.

We’ve all been there. And if we’re being honest, we’ve all written like that too.

Maybe it’s because we’re trying to sound “professional.” Maybe it’s because we think using big words makes us sound smarter. Maybe it’s because somewhere along the way, we were told that “business writing” needs to be stiff and robotic.

🚨 WRONG. 🚨

Here’s the cold, hard truth: Your audience doesn’t connect with perfect grammar. They connect with YOU.

And if your writing sounds like it was spit out by a corporate jargon generator, they’re tuning out.

How Did We Get Here?

Let’s say you’re launching a new service.

You want your website copy to sound polished, so you write:

👉 "Our innovative solution maximizes efficiency and enhances productivity."

Sounds fancy, right?

Now imagine you’re sitting across from your ideal client, having coffee. Would you really say that out loud?

Probably not.

Instead, you’d say:

👉 "You know how it feels like there just aren’t enough hours in the day? We help fix that."

Same message. HUGE difference.

The Problem: Stiff Writing Is Killing Your Engagement

People don’t read boring, robotic content. They don’t trust corporate fluff. They don’t connect with vague, overused business buzzwords.

What do they connect with?

Emotion. Clarity. A human voice.

If your writing sounds like it was written by a boardroom of executives trying to “synergize solutions,” you’re losing readers—and potential clients.

The Solution: Write Like You Talk

💡 Quick fix: Write to ONE person.

Not a crowd. Not an audience. Just one person.

When you do this, your tone naturally becomes more conversational, engaging, and real.

Try this:

❌ "Our services are designed to optimize workflow and drive results."

✅ "We make your workday easier. Period."

See the difference? One sounds like a person. The other sounds like a corporate manual.

Use Storytelling To Bring Your Words to Life

Let’s say you’re selling a time-saving software.

You could write:👉 "Our tool streamlines processes and boosts efficiency." (Yawn.)

OR

You could write:👉 "Meet Sarah. She runs a growing business, but between meetings, emails, and never-ending to-do lists, she barely has time to breathe—let alone scale her company. That’s where we come in."

See how much more relatable that feels? Storytelling creates connection.

How InkWorthy Creations Can Help

You don’t have time to agonize over every word.

But here’s the problem: Bad writing is costing you clients.

If your copy isn’t pulling people in…If your emails sound like they were written by a robot…If your website doesn’t make people feel anything…

🚨 You’re leaving money on the table. 🚨

That’s where I come in.

At InkWorthy Creations, I turn stiff, lifeless content into high-converting, client-winning words.

✔️ Ghostwriting that sounds like you—just better. ✔️ Website copy that makes visitors stay (and buy). ✔️ Blog content that isn’t just fluff—it builds trust and authority.

Because words shouldn’t just exist—they should work FOR you.

It’s Time to Ditch the Corporate-Speak

Your audience doesn’t want perfect. They want real.

They want to trust you. They want to feel like you get them. They want words that make them say, “YES, this is exactly what I need.”

💡 And that’s what I do.

So—ready to turn your stiff, robotic copy into something that actually connects?

Let’s talk.

📩 Contact Me Today and Let’s Make Your Words Work FOR You.