The Real Cost of DIYing Your Content
- Tina Parish
- Jun 3
- 2 min read

You think you're saving money.
You tell yourself you'll get to it later.
That you'll write the blog post this weekend.
That you'll finally update your website when things “slow down.”
But let me tell you what really happens.
You don’t do it.
Because you're buried.
Because you’re running a business.
Because your energy is gone by the end of the day.
So the blog sits.
The email never gets sent.
The website still doesn’t sound like you.
And that content?
It costs you more than you realize.
The Silent Profit Leak You're Not Tracking
I once worked with a financial advisor who had a brilliant approach to client service.
He built trust effortlessly.
Clients loved him.
But online?
Crickets.
His website was stiff.
His blog was outdated.
His newsletter? Nonexistent.
He told me he tried to write everything himself.
He meant to make time.
But two years went by and nothing changed.
Until a colleague referred him to me.
Within 30 days, I rewrote his About page, ghostwrote his blog, and launched a client-centered
email series.
That same month, he signed a client who invested over $20,000,000 with him.
That’s right. Twenty MILLION dollars.
They told him they reached out because of something they read.
The words finally matched the man.
And they converted.
DIYing Your Content Isn’t Free
It costs:
Time you don’t have
Opportunities you don’t see
Sales you don’t close
Because inconsistent content doesn’t build trust.
Generic copy doesn’t get remembered.
Silence doesn’t convert.
And all those ideas in your head?
They don’t help you if they never make it onto the page.
You’re Not Lazy. You’re Overloaded.
This isn’t about motivation.
This is about running a business.
You're leading sales calls, managing client work, making decisions every hour.
Of course you're not writing the blog post.
Of course you’re not updating your homepage.
That’s not your zone of genius.
That’s mine.
How I Help
I write for founders, service providers, and fractional leaders who need content that feels like them.
Who want strategy baked into every sentence.
Who are done wasting time trying to write their own copy.
My ghostwriting process is built for real life.
No long meetings.
No back-and-forth chaos.
We have one focused conversation.
I take it from there.
You approve.
You publish.
You grow.
Simple.
Strategic.
Sustainable.
You’re Losing More Than Time
If your message isn’t clear
If your voice isn’t out there
If your story isn’t being told
You are not just behind.
You are invisible.
Let me fix that.
Reach out today if you're ready to stop doing it all yourself.
Let’s finally get your message working for you.
LIMITED-TIME OFFER
$50 blog posts
$15 social media captions
Conversion-focused writing that sounds like you.
48-hour turnaround.
Only 3 client spots per week due to limited capacity.
First come, first serve.
Comentarios