How to Write High-Converting Newsletters That Actually Get Opened (And Make You Money)

Most newsletters are ignored, deleted, or worse—unsubscribed from.

Why?

Because they’re boring.

Because they sound like a corporate memo.

Because they don’t respect the reader’s time.

But when done right?

Newsletters become a revenue machine.

I know this because I’ve perfected the art of the newsletter.

📈 My emails consistently hit open rates in the mid-to-high 80s%.

📈 They build trust. They drive conversions. They make money.

And if your newsletter isn’t doing the same?

You’re leaving a LOT of money on the table.

Here’s how to fix that.

Hook Them in 3 Seconds or Lose Them

Your audience doesn’t wake up dying to read your email.

They’re busy. Distracted. Their inbox is overflowing.

You have THREE SECONDS to grab their attention.

✔ Your subject line MUST create urgency, curiosity, or FOMO.

Bad: “This Month’s Newsletter”

Better: “Your content strategy is silently killing your sales—here’s why.”

✔ Your preview text should tease the value inside.

✔ Your sender name must be recognizable & trustworthy.

People open emails from people, not faceless brands.

Write Like a Human (Not a Robot)

Ever opened an email that felt like a formal press release?

Yeah, no one wants that.

Your audience isn’t craving corporate jargon—they want personality.

✔ Ditch the fluff. Get to the point.

✔ Write how you talk. Conversational beats corporate.

✔ Make them feel something. Emotion sells.

Example:

❌ Bad: “Our company is excited to share our latest insights.”

✅ Better: “Let’s talk about why most content marketing fails (and how to fix it).”

People buy from people. Make it personal.

Make Every Email Sell (Without Being Salesy)

Here’s the secret:

The best newsletters don’t sell hard.

They build trust

—which makes selling effortless.

Instead of:

❌ “We’re offering 20% off—buy now!”

Try:

✅ “Most businesses waste money on content that doesn’t convert. Here’s how to fix that (and a special offer to help you do it).”

Big difference.

Your email should feel like a helpful conversation, not a desperate pitch.

The CTA: Don’t Make Them Think

If your reader has to guess what to do next, they’ll do nothing.

✔ Be crystal clear. Spell it out.

✔ Make it low friction. No hoops to jump through.

✔ Give them a reason. What’s in it for them?

❌ Bad CTA: “Click here to learn more.” (Vague. Boring.)

✅ Better CTA: “Want to see how this works? Grab your free strategy session today.”

Make it stupidly easy to say yes.

Consistency Wins (Or You Lose)

Newsletters aren’t a one-time thing.

If you only send them when you feel like it, don’t expect results.

Consistency builds trust.

Trust builds sales.

📅 Start with 2x per month

📅 Scale up as engagement grows

📅 Stay top of mind—without being annoying

Your audience should expect and look forward to your emails.

Your Newsletter Can (and Should) Be Printing Money

I don’t just write emails. 

I write high-converting newsletters that get opened, read, and acted on.

If you want emails that sell without feeling salesy, let’s talk.

Click here to get started.