Ditch the Corporate-Speak: How to Write Like a Human and Connect With Your Audience

Tina Parish
Feb 11
3 min read

Ever read something so dry it felt like a chore to finish?

You know the kind—long-winded, robotic, and devoid of any life. You start reading, hoping for insight or value, but instead, it feels like slogging through a user manual for a product you don’t even own.

The worst part? You’ve probably written something like that yourself.

Not on purpose, of course. We’ve all been conditioned to write 'professionally,' which usually translates to stiff, overly polished, and filled with corporate jargon no one actually speaks in real life.

Here’s the reality: Your audience doesn’t connect with perfect grammar.

They connect with YOU.

The Coffee Shop Test ☕

Picture this: You’re sitting across from your ideal client at a cozy coffee shop. They take a sip of their latte, look at you, and ask, "What do you do?"

Do you launch into a robotic, rehearsed speech filled with industry buzzwords?

Or do you simply talk to them like a human?

That’s how your writing should feel—like a natural conversation between two people, not a faceless brand broadcasting to the masses.

What Happens When Your Writing Feels Human?

🔹 Your audience listens instead of scrolling past.

🔹 They connect because it feels real.

🔹 They trust you because it sounds like YOU.

The truth is, people don’t buy from businesses. They buy from people they trust. If your content doesn’t feel personal, you’re missing the opportunity to build that trust.

A Quick Fix: Write to ONE Person

One of the biggest mistakes people make in writing is trying to talk to everyone at once.

When you write, picture a single person—the one person who needs to hear your message the most.

Not a crowd. Not a company. Just ONE person.

That’s when your words become magnetic.

The Power of Storytelling

Facts tell, but stories sell.

Compare these two sentences:

❌ "Our product increases productivity by 25%."

✅ "Ever feel like there just aren’t enough hours in the day? That’s where we come in."

See the difference?

The first one is informative but forgettable. The second one makes you feel something.

When you trigger emotion, your audience is far more likely to remember you—and take action.

Why Conversational Writing Wins (Every Time)

Still not convinced? Think about your favorite brands. The ones you follow, engage with, and maybe even recommend to others.

Chances are, they don’t sound robotic.

They sound human.

They tell stories.

They make you feel something.

And that’s what makes them unforgettable.

This applies to everything—blogs, newsletters, emails, web copy, even social media captions. If your audience doesn’t feel like they’re having a conversation with a real person, they’ll move on to someone else who makes them feel seen and understood.

How InkWorthy Creations Can Help You Sound Like You

If your content feels stiff, robotic, or just… off, that’s where I come in.

At InkWorthy Creations, I help businesses, entrepreneurs, and thought leaders turn lifeless, corporate-speak into powerful, engaging content that speaks directly to their audience.

🔹 Ghostwritten blogs that sound like YOU (but better). 🔹 Newsletters people actually want to read. 🔹 Website copy that converts because it connects first. 🔹 Social media posts that build engagement and authority.

A Real-Life Example: A Client’s Transformation

A few months ago, a client came to me with a website that wasn’t performing. The copy was dry, filled with jargon, and didn’t sound anything like them.

I rewrote their homepage with a simple shift—making it conversational. Instead of listing features, we focused on feelings. We painted a picture of their ideal client’s struggles and showed how their solution made life easier.

The result? More engagement. More time spent on their site. More inquiries.

That’s the power of the right words.